Our Research Methods



client buzz:

“Their ground-breaking research has helped us better understand public perception and generate national publicity.”

Kriste Goad
Senior Dir., Corp. Comm.

Healthways

New Service Line Research

Creating new service lines, moving into new geographic markets, or positioning a new offering can be risky.

Catalyst helps you minimize that risk by providing an objective basis for making these critical decisions.  Our experience includes research on service (or product) features/benefits, brand names, positioning, pricing, and promotional issues.

"Typical" assignments involve exploratory research (usually through focus groups or one-on-one interviews) followed by validation through a broader quantitative study.

View Case Study

Solution & Pricing
Focus: Testing patient reactions to a new patient "health support" program
Approach: One-on-one, in-depth interviews conducted in patient's homes, with each interview professionally videotaped
Respondent: Individuals with severe chonic illnesses (heart disease, diabetes, COPD, etc)
Deliverables: Finished video linking together sound bites to show/tell a compelling story
Pricing: $20,000 for research cost (10 in person, in home interviews)
+ $22,000 for video production/editing*

Published prices are based on specs and sample shown above. All expected fees are included. Travel will be billed separately, at cost. Or save money by asking Catalyst to present your Executive Briefing via WebEx.  Pricing subject to change, without notice.

Customization is available. Please contact us for pricing.

*Production costs could be higher depending on specs.

Need more info? Contact us now!

Want a Custom Solution? Get a QuickQuote

View Case Study

Solution & Pricing
Focus: Determine what kind of pricing information consumers want and how best to display it on a healthplan's website
Approach: One-on-one Interviews with targeted consumers viewing material on a laptop computer
Respondent: Healthplan members w/ High-Deductible Plans and HSAs
Deliverables: Report + Presentation, including selected video clips to illustrate consumer expectations and preferences regarding healthplan quality metrics and pricing information
Pricing: n= 20 consumers in two cities $20,000

n= 40 consumers in four cities $37,500

Published prices are based on specs and sample shown above. All expected fees are included. Travel will be billed separately, at cost. Or save money by asking Catalyst to present your Executive Briefing via WebEx.  Pricing subject to change, without notice.

Customization is available. Please contact us for pricing.

Need more info? Contact us now!

Custom Solution? Get a QUICKQUOTE

View Case Study

Solution & Pricing
Focus: New Retail Concept for Hospitals – designed by customers for customers
Approach: Focus Groups to test visual renderings of a new on-campus, retail concept & explore other issues including price sensitivity
Respondent: Hospital employees, patients, and family members
Deliverables: Report identifying which products and services people would be most likely to buy, recommendations on promotional messages and methods, and recommendations on key operational issues (hours, prices, etc)
Pricing: 4 Focus Groups in one city $26,000

6 Focus Groups, three per city  $40,000

Published prices are based on specs and sample shown above. All expected fees are included. Travel will be billed separately, at cost. Or save money by asking Catalyst to present your Executive Briefing via WebEx.  Pricing subject to change, without notice.

Customization is available. Please contact us for pricing.

Need more info? Contact us now!

Want a Custom Solution? Get a QuickQuote