client buzz

“Their work on this project was exceptional. The CHR interviewing team helped us track down and interview a segment of WellPoint's most valuable customers and prospects. The insight we received really helped us build a customer-focused strategy.”


Stonegate Strategic Advisors
Our Research Methods

New Service Line Research

Creating new service lines, moving into new geographic markets, or positioning a new offering can be risky.

Catalyst helps you minimize that risk by providing an objective basis for making these critical decisions.  Our experience includes research on service (or product) features/benefits, brand names, positioning, pricing, and promotional issues.

"Typical" assignments involve exploratory research (usually through focus groups or one-on-one interviews) followed by validation through a broader quantitative study.

Case Studies

Solution
Focus: Testing patient reactions to a new patient support program
Approach: One-on-one interviews conducted in patient's homes, with each interview professionally videotaped
Respondent: Individuals with severe chonic illnesses (heart disease, diabetes, COPD, etc)
Deliverables: Finished video linking together sound bites to show/tell a compelling story

Case Study

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Solution
Focus: Determine what kind of pricing information consumers want and how best to display it on a healthplan's website
Approach: One-on-one Interviews with targeted consumers
Respondent: Healthplan members w/ High-Deductible Plans and HSAs
Deliverables: Report + Presentation, including selected video clips to illustrate consumer expectations and preferences regarding healthplan quality metrics and pricing information

Case Study

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Solution
Focus: New Retail Concept for Hospitals – designed by customers for customers
Approach: Focus Groups to test visual renderings of concept & explore other issues including price sensitivity.
Respondent: Hospital employees, patients and family members, general consumers.
Deliverables: Report identifying which products and services people would be most likely to buy, recommendations on promotional messages and methods, and recommendations on key operational issues (hours, prices, etc).

Case Study

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