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Research Methods

Research Methods

A full-service research firm should have a full range of capabilities. From telephone interviewing to online surveys and custom panels, Catalyst offers powerful tools to get the answers you need.

Your project may only use one methodology or it may require a multi-mode approach. Click on an item below to learn more about the methods we use.

Online Surveys

We can launch web-based surveys in a matter of hours, and produce results in days instead of weeks. We have the capabilities - and the experience - to field Internet surveys for both B2B and B2C applications.

Telephone Surveys

Over the years we have developed a highly-skilled team of telephone interviewers whose abilities go far beyond those of the “average” interviewer many of us are subjected to when we answer the phone at home. The collective expertise of this team makes B2C projects go more quickly and smoothly - and is absolutely critical in conducting meaningful and professional interviews with healthcare professionals.

Executive & Physician Interviews

Because of our extensive experience in B2B research, we are highly-skilled, and very comfortable, conducting both face-to-face and telephone interviews with business executives, physicians, and other professionals.

M³™

To achieve better sample sizes and more in-depth information, we have created M³™, our signature MultiMode Methodology approach in which we combine two or more forms of surveying.

M³™ is typically an online survey complemented by a telephone survey but may combine several methodologies to achieve the desired result. The goal of M³™ is to make the survey convenient for respondents to ensure participation.

M³™ is particularly useful in business-to-business projects where executives tend to be hard to reach or have limited time boosting response rates anywhere between 10% and 50%!

Focus Groups

Catalyst conducts both in-person and online focus groups with its experienced team of Moderators.

Our team is accustomed to taking the “show on the road” - coordinating and conducting numerous multi-site focus group projects, requiring anywhere from 4-12 focus groups in various cities both in the U.S., Canada, and in Western Europe.

Catalyst also offers the option of conducting focus groups online. These groups are particularly effective when:

• It is physically or geographically impossible to conduct groups in a facility.
• The subject matter is sensitive and people may be reluctant to share their true feelings in a group setting.

In-Person Intercepts

We have managed numerous projects in which intercept interviews with consumers were a key component. Our experienced interviewing team is adept at winning the confidence of your customers and getting the insights you desire. Interviews can be conducted in English or in Spanish.

Custom Panels

Recruit a group of your customers to become your trusted advisors. Catalyst can create a custom panel to deliver powerful insights over an extended period of time. Developing a new product or service? Imagine how valuable it would be to have your customers advising you all along the way. Trying to improve the customer experience? Get input directly from the people you serve each and every day.

Mail Surveys

For situations where it is warranted or required by circumstances, Catalyst still implements surveys that involve mail, fax or both methods.

 

Mobile WebLab

Our Mobile WebLab gives you key insights for creating an online experience from your customer's point of view. With our WebLab team and eight (8) laptops, we can travel to any location to test new and existing websites with a sample of your target market. We can examine:

• Website Concepts
• Effectiveness
• Ease of Use
• Click Patterns
• Behavior/Reaction to website content

 

 

VideoDiary™

See how your customers are using your products and services in real time. Our video-based research takes you inside the homes and businesses of your customers with powerful results.

Our VideoDiary™ technology brings a new dimension to online qualitative research, providing an ethnographic look and feel for projects such as:

• Online Focus Groups
• Video Blogging
• Customer Panels

 

Participants are recruited and mailed a mobile webcam, and our online moderator encourages them to share and document personal experiences in their natural environment, providing you with rich, candid feedback.

 

VideoSurvey™

Add a qualitative component to your quantitative studies through VideoSurvey™ technology, a cutting edge tool that captures instant face-to-face customer feedback via webcam. The technology plugs into any online survey environment quietly detecting the presence of webcams. With one click, survey participants will be on camera providing rich, candid responses to open-ended questions.