client buzz

“This research project will position us for years to come. Our internal clients were really impressed with the research, and they now understand the importance of having a brand position that is consistent.”

Heidi Grunkemeyer
Operations Director, Marketing and Communications

Alegent Health
Our Research Methods

National Opinion Polling

Americans love to offer up their opinions on just about anything, especially healthcare.  Capturing those opinions can also make a great story!

Catalyst can help you transform the voice of your customers into national headlines that bring your brand into the spotlight.  Publicity from our opinion polling has been featured in nationally-recognized media outlets such as the New York Times, HealthLeaders, CNN, and Good Morning America covering topics ranging from physician pay-for-performance to opinions about personal health and wellness.

Case Studies

Solution
Focus: National opinion poll on consumer views regarding health and wellness, “pay for performance,” and other healthcare issues.
Approach: Telephone Survey (6-8 minute survey)
Respondent: Adults 18 and up with health insurance coverage (any type)
Deliverables:

Report showing aggregate results for full sample, plus relevant breakouts for males/females, etc.


Calculate Margin of Error

Case Study

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Solution
Focus: Public opinion poll on a national health issue as the basis for PR campaign
Approach: National Telephone Survey
Respondent: Interviews with general population
Deliverables: Report detailing results, overall and by city

Calculate Margin of Error

Case Study

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Solution
Focus: Business-to-Business National Opinion Poll
Approach: Online + Mail Survey
Respondent: Hospital CEOs, COOs, and CFOs
Deliverables: Detailed report on strategic decision-making within healthcare organizations with regard to choosing suppliers for outsourced services.

Case Study

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