| Focus: | National opinion poll on consumer views regarding health and wellness, “pay for performance,” and other healthcare issues. | |
|---|---|---|
| Approach: | Telephone Survey (6-8 minute survey) | |
| Respondent: | Adults 18 and up with health insurance coverage (any type) | |
| Deliverables: |
Report showing aggregate results for full sample, plus relevant breakouts for males/females, etc. |
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National Opinion Polling
Americans love to offer up their opinions on just about anything, especially healthcare. Capturing those opinions can also make a great story!
Catalyst can help you transform the voice of your customers into national headlines that bring your brand into the spotlight. Publicity from our opinion polling has been featured in nationally-recognized media outlets such as the New York Times, HealthLeaders, CNN, and Good Morning America covering topics ranging from physician pay-for-performance to opinions about personal health and wellness.
Case Studies
| Focus: | Public opinion poll on a national health issue as the basis for PR campaign | |
|---|---|---|
| Approach: | National Telephone Survey | |
| Respondent: | Interviews with general population | |
| Deliverables: | Report detailing results, overall and by city | |
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Case Study
| Focus: | Business-to-Business National Opinion Poll | |
|---|---|---|
| Approach: | Online + Mail Survey | |
| Respondent: | Hospital CEOs, COOs, and CFOs | |
| Deliverables: | Detailed report on strategic decision-making within healthcare organizations with regard to choosing suppliers for outsourced services. | |
Case Study
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