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Health Plans - Product/Service Development

Client:  One of the top three U.S. Health Plans

Issue:  Wanted to understand how important quality and cost were to consumers with high deductible health plans and HSAs.  

Custom Research Design:  Conducted individual interviews in multiple cities with plan members and members of competing brands.  In these one-hour guided sessions, consumers visited, used, and reacted to information presented via a test website.

Key Findings: 

• Identified criterion consumers use to judge hospitals and physician quality.
• Revealed consumer’s desire for information and ability to process pricing and cost information.  

Research ROI:  The company gained critically important insight into consumer dynamics with regard to pricing transparency and better understood the value of displaying such information for health plan members.