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Supplier - Product/Service Development

Client:   Venture-backed Start-up Company

Issue:   How to design on-campus retail stores that would more effectively appeal to today’s hospital employees and visitors, while generating greater revenues for the hospital system

Custom Research Design:   Four Focus Groups - two with hospital employees, and two with family members of patients.  

Key Findings:      

• Learned what people want and would pay for from on-campus retail offerings including expanded pharmacy, bookstore/café, and day-spa/wellness center.
• Determined differences in purchasing preferences and willingness to pay between employees and visitors.
• Prioritized possible communications messages and delivery mechanisms (posters, tent cards, hospital TV network, etc.)

Research ROI:   Provided the necessary insights for the launch of the concept; which has now achieved success in two different locations.