| Focus: | Determine Appeal of New Creative Prior to Full-Scale Production | ||
|---|---|---|---|
| Approach: | Focus Groups testing mock-ups of the new ads | ||
| Respondent: | Targeted consumers, ages 18-65 | ||
| Deliverables: | Final Report + Presentation highlighting key findings and specific recommendations for changes to the ad campaign | ||
Community Attitudes & Awareness Research
Do your marketing messages and materials really resonate with the people you want to reach? What if you could focus on the key words and images that move people to action? That’s the power of Catalyst Community Attitudes & Awareness Research.
Whether you’re concerned with a single element – such as a tagline or brand name – or an entire ad compaign, you can now decide with confidence. Our innovative approach helps you turn the voice of your customers into marketing messages that sell!
Case Studies
| Focus: | What messages and images will be compelling? Deciding the content and approach for new member acquisition campaign | ||
|---|---|---|---|
| Approach: | Focus Groups using stimulus material (key messages, images, etc.) | ||
| Respondent: | Current members and potential members in separate groups | ||
| Deliverables: | Report detailing the reactions of consumers to various messages and images including recommendations for moving forward. | ||
Case Study
| Focus: | How to Reach Hospital CEOs? Study on CEO media habits and potential sources of influence | |
|---|---|---|
| Approach: | Mail Survey + Scheduled Telephone Interviews w/ Hospital CEOs | |
| Respondent: | CEOs at a cross-section of 2000 targeted hospitals | |
| Deliverables: | Report identifying key influencers among set of choices, as basis for planning effective marketing communications campaign | |
Case Study
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