client buzz

“Their ground-breaking research has helped us better understand public perception and generate national publicity.”


Healthways
Our Research Methods

Customer Experience Research

Customers in healthcare come in many shapes and sizes – physicians, HR benefits managers, hospital executives, and of course, consumers.

Whomever your customer may be, Catalyst reveals how they feel about your brand and how loyal that they are likely to be.  Our survey process helps peel back the onion to expose key issues while our reporting makes the results clear.  Our recommendations pinpoint what you need to do to retain profitable customers – and attract new ones!

Surveys can be done one time, quarterly, annually, or as an ongoing tracking program.

Case Studies

Solution
Focus: Customized Customer Feedback Program to obtain ongoing, actionable feedback from patients and physicians
Approach: Attractive self-mailing cards given to patients; short email and fax surveys sent to referring physicians
Respondent: Patients and referring physicians
Deliverables: Monthly and quarterly reports, for each center, region, and company as a whole

Case Study

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Solution
Focus: How loyal are your health plan members?
Approach: Telephone Survey
Respondent: Existing Members
Deliverables: Report identifying key drivers of decision to join and decision to stay, by market and in the aggregate

Calculate Margin of Error

Case Study

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Solution
Focus: B2B- When your customer is a hospital
Approach: M³ - MultiMode Methodology (online survey followed by telephone survey)
Respondent: Hospital CFOs, CIOs, CNOs, and Business Office Directors
Deliverables: Report showing aggregate results, compared over time, results by hospital system, and results by position (CIO vs. CFO, eg)

Case Study

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