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Dan Prince, President of Catalyst HCR is pleased to announce the promotion of Karen Stone to the position of Vice President of Marketing.  Stone, formerly Director of Marketing, will oversee strategic positioning and product development efforts as well as lead the company’s expansion into new markets. In her position as director of marketing, Stone spearheaded the launch of CHR in 2008 and served as the brand manager while driving several key product development initiatives. She also brings an impressive track record of volunteer marketing experience to her new position having served as president of the Nashville American Marketing Association, leading the chapter to receive national recognition as a chapter of excellence.  Most recently, she was appointed to the AMA’s Professional Chapters Council, a national board which oversees 75 chapters across in the U.S. and Canada.  Stone is a graduate of the University of Tennessee at Chattanooga and holds a degree in Communications.  She earned her Professional Researcher Certification through the Marketing Research Association in 2008.  Prior to joining PMR and CHR, Stone worked as a broadcast journalist for the NewsChannel 5 Network in Nashville.

Every organization needs a "cause".  Something to fight for, something to believe in, a way to evoke change - which is what Catalyst Healthcare Research is all about.

We have chosen childhood obesity which leads to many health problems, especially type II diabetes.  We believe that prevention and wellness are key.  Teaching children the importance of physical activity and healthy eating is critical in order to combat the growing trend of childhood obesity.  Did you know that more than 12.5 million children and adolescents - 17.1 percent of people ages 2 to 19 years - are overweight?  As they grow older, the risk for cardiovascular disease such as high cholesterol, high blood pressure and type II diabetes increases.

Join Catalyst Healthcare Research and the Nashville American Diabetes Association as we "Step Out" to fight diabetes on Saturday, October 11th, 8:30 at the Nashville Zoo.  Or if you can't join us, please support our team as we raise money.  

Catalyst and HealthSpring, one of the nation's largest Medicare plans for seniors, are teaming up speak at the 2008 national conference of the Marketing Research Association.  The June conference, held in NYC this year, brings together professional researchers and end users from around the world for three days of professional development and networking.

Catalyst President, Dan Prince and HealthSpring VP of Strategic Intiatives, Mike O'Neil will show how a "experiential research" is helping HealthSpring break new ground in the healthcare industry.  Conference attendees will see how this inventive approach to focus group research brought the customer into the service delivery setting and validated an inventive idea that is transforming the way seniors receive healthcare.

• Prince Market Research Spins Off Healthcare Division - NBJ
• Businesswire.com

Catalyst president Dan Prince was a guest speaker at the Marketing Research Association's national conference in Atlanta, October 24-26. Mr. Prince discussed the power of research-based ad campaigns showcasing work for HCA TriStar client, Parkridge East Hospital.

This presentation addressed the critical importance of bringing the “Voice of the Customer” into the healthcare marketing mix, and how research firms can successfully work with the client and the client’s ad agency to create highly effective marketing campaigns. Pat Holloway, Director of Marketing for Parkridge East, co-presented with Mr. Prince to reveal the return on investment the hospital is receiving from the research.

MRA is a professional organization that advances, protects and promotes, knowledge, standards, excellence, ethics, professional development and innovation, for the global market and opinion research profession. Visit www.mra-net.org to learn more.