Hospital & Provider Case Studies: Product/Service Development

Client: A provider of disease management services

Issue: To obtain useful feedback from targeted consumers on the key elements of a new online portal

Custom research design: Six mini-focus groups utilizing uxLab^®, our User Experience Lab. Laptop computers were used so participants could accurately visualize the pages of the potential website and feel more engaged with a tool that will only be available online.

Key Findings: Participants viewed each screenshot and discussed the following:

Content or functions they found appealing (likes/dislikes)
What they could see themselves actually doing with the health tool
How often they would use each section, if at all
How helpful the information would or would not be in helping them to make healthy behavior changes

Research ROI: The uxLab^® provided key insights for creating an online experience from the customer's point of view. The disease management provider was able to use this valuable feedback to make an informed "go/no-go" decision on the online portal and refine the offering.

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Hospital & Provider Case Studies: Product/Service Development