client buzz

“Catalyst Healthcare Research's involvement helped us gain a much clearer understanding of what hospital CEOs want in terms of educational content and what they are willing to pay for. This research helped us closely evaluate how best to expand our online offerings.”


QHR

Hospital & Provider Case Studies: Product/Service Development

Client:  Major Hospital

Issue:  Hospital executives of this tertiary care hospital wanted to know the level of support for introducing and building a cardiac program.

Custom research design:  Telephone interviews with the general population

Key Findings:  Research revealed a strong level of support which led hospital executives to move forward with plans.

Research ROI:  The success of their research-driven cardiac program eventually led to the introduction of robotic surgery and other advanced techniques.  Subsequent tracking research has shown major increases in consumer awareness and preferences for this hospital.  The hospital has gone from a non-player in the marketplace to one of the three strongest in the market.