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client buzz

“I am extremely pleased with the outcome of our market study. As a result, we have been able to refine our overall hospital strategies and to produce very targeted marketing and advertising messages.”


Parkridge East Hospital

We are Healthcare Research Specialists

Catalyst Healthcare Research provides customer experience studies with proven results!

We capture data where customers intersect with your brand using a full range of qualitative and quantitative methodologies, including video-based surveying, online focus groups, and website usability testing with our uxLab®.

You emerge with powerful customer stories supported by video and audio clips that help you connect with your customers in a powerful, new way, make critical business decisions, and achieve Confident Change®.

For The Record - A blog by Catalyst President, Dan Price

Making Social Media Work for Hospitals

"Hospitals may be one of the last hold-outs in adopting social media. And understandably so. Hospitals deliver complex products and manage highly sensitive information about their “customers”. Engaging in social networks, online bulletin boards and blogging seems daunting – both in the sheer management of it and the privacy and legal implications. Mayo Clinic jumped in when brand research revealed that “word of mouth” was a key influencer in directing patients to them. " More...