client buzz

“Dan Prince and his team have been our research partner for over fifteen years. An objective and credible resource, they have effectively tracked critical trends in people's perceptions about our brand.”


HCA TriStar Health System

Health Plans - Thought Leadership

Client: Major Health & Wellness Plan

Issue: To survey and rank 20 major US cities on a health and wellness issue as the basis for a public relations campaign.  

Custom Research Design: National telephone survey of 2000 consumers in 20 cities.

Key Findings: The top most and least caffeinated cities based on consumption of caffeinated beverages, foods, and over-the-counter medicines.

Research ROI: Results used to launch a national public awareness campaign designed to drive traffic to the client's website.