client buzz

“This research project will position us for years to come. Our internal clients were really impressed with the research, and they now understand the importance of having a brand position that is consistent.”

Heidi Grunkemeyer
Operations Director, Marketing and Communications

Alegent Health

Health Plans - Thought Leadership

Client: Major Health & Wellness Plan

Issue: To survey and rank 20 major US cities on a health and wellness issue as the basis for a public relations campaign.  

Custom Research Design: National telephone survey of 2000 consumers in 20 cities.

Key Findings: The top most and least caffeinated cities based on consumption of caffeinated beverages, foods, and over-the-counter medicines.

Research ROI: Results used to launch a national public awareness campaign designed to drive traffic to the client's website.