client buzz

“Catalyst Healthcare Research's involvement helped us gain a much clearer understanding of what hospital CEOs want in terms of educational content and what they are willing to pay for. This research helped us closely evaluate how best to expand our online offerings.”


QHR

Hospitals & Service Providers: Thought Leadership

Client:  AmSurg, the nation’s largest outpatient surgery center company

Issue: To determine public perceptions regarding the need for and value of colon cancer screening (colonoscopy).

Custom Research Design:  National telephone opinion poll of 800 consumers

Key Findings:

Research ROI:    Company used the results to generate favorable publicity both at the national level and it the local markets where it is active.  Results led to creation of a separate advertising campaign that is now being pilot tested as a way of driving more business to its local diagnostic centers.