Hospitals & Service Providers: Thought Leadership

Client: AmSurg, the nation’s largest outpatient surgery center company

Issue: To determine public perceptions regarding the need for and value of colon cancer screening (colonoscopy).

Custom Research Design: National telephone opinion poll of 800 consumers

Key Findings:

Identified key reasons why people have or have not gotten a colonoscopy
Showed differences in awareness about colon cancer and colon cancer screening by demographic indicators such as gender, education, etc.
Determined the potential importance of both mass media and physicians in influencing more people to get a colonoscopy

Research ROI: Company used the results to generate favorable publicity both at the national level and it the local markets where it is active. Results led to creation of a separate advertising campaign that is now being pilot tested as a way of driving more business to its local diagnostic centers.

client buzz

Hospitals & Service Providers: Thought Leadership