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Supplier - Thought Leadership

Client:   Waller Lansden, a nationally-recognized law firm specializing in Healthcare

Issue:   How do hospitals view the outsourcing of clinical functions?    

Custom Research Design:   Online + mail survey to hospital CEOs, COOs, and CFOs conducted in partnership with HealthLeaders Media.

Key Findings:          

• Most hospitals are outsourcing at least some patient services
• The larger the hospital, the more likely they are to outsource.
• Most popular services to be outsourced were dialysis, sleep disorders and diagnostic imaging.

Research ROI:   The firm received favorable national publicity from a special supplement that appeared in Healthleader’s Magazine.  This resulted in increased traffic to the Waller Lansden website and new inquiries for legal service.