• Home |
• Contact Us |
• Sitemap

Supplier - Brand Insights

Client:   Major information provider to healthcare industry

Issue:   Desire to set strategy for the company’s flagship brand based on objective, up-to-date market intelligence

Custom Research Design:   Brand perception study conducted via several hundred telephone interviews with both clients and prospects

Key Findings:      

• Determined key areas of competitive strength and vulnerability for the client’s brand relative to the key competitor in the same industry
• Identified 3 critical issues for improvement in order to enhance client retention
• Highlighted perceived “gaps” in product and service which needed to be addressed

Research ROI:   Results drove short-term product enhancements, changes in both the sales and customer service approach being employed, and the ultimate introduction of a new product suite that enabled the company to capture additional market share from key competitors while retaining current clients.