Suppliers - Communications & Website - Catalyst Healthcare Research

client buzz

“CHR really listens to their clients. They understand that while healthcare has a lot of similarities, there are differences among hospitals and systems. They worked with us to achieve the results we were looking for.”

Heidi Grunkemeyer
Operations Director, Marketing and Communications

Suppliers - Communications & Website

Client: Hospital Consulting Firm

Issue: Determine most effective media outlet for reaching hospital CEOs

Custom Research Design: Scheduled Telephone Interviews with hospital CEOs

Key Findings:

Determined the relative importance of various influencers and communications channels
Determined current perceptions of the firm and its focus

Research ROI: Results were used by outside marketing communications agency to create a powerful and appealing direct mail campaign that exceeded the expectations established for it.