At the micro level, the hospital system learned how each hospital stacked up against the competition as a basis for planning and marketing each hospital.  At the macro level, it was discovered that the greatest opportunity for the system was to promote emergency services since people tended to go to the hospital closest to them.

The hospital system marketing team utilized results to implement a community-wide advertising campaign promoting the use of emergency services.  This resulted in major increases in ER usage and higher in-patient and imaging volume and improved profitability for the system. 

Determined key areas of competitive strength and vulnerability for the client's brand relative to the key competitor in the same industry.  Three critical issues were targeted for improvement to enhance client retention and gaps were identified in product and service that needed to be addressed. 

Results drove short-term product enhancements, changes in both the sales and customer services approach being employed, and the ultimate introduction of a new product suite that enabled the company to capture additional market share from key competitors while retaining current clients.