615.297.6535 
uxLab® Usability Testing
Your website is likely one of the first experiences your customer has with your brand. Is it user-friendly? Is it helping to grow your business? Our user experience lab gives you key insights for creating an online experience from your customer's point of view.
With our team and six laptops, we can travel to any location to test new and existing websites with a sample of your target market. Watch, listen and learn as customers interact with your website in real-time.
SERVICES AVAILABLE:
Website concepts
Will your new online concept work? Save design time and money. uxLab® helps you
- Design from the customer's point of view
- Capture customer driven innovation
- Analyze competing sites
- Test mock-ups and design ideas
Content Analysis
What messages will move your customers to action? Will your content keep them coming back for more? Our user experience research provides
- Action-oriented words and imagery
- Insight on content your customers want and need
Ease of use
Are your customers finding what they need? Or are they leaving your site frustrated and confused? We can analyze
- Click patterns
- Time on task
- Bottlenecks and glitches
uxLab® provides hard data and vivid examples of usability problems, capturing every nuance of the usability testing session. Conclusive reporting enables you to create reports and videos to share with stakeholders. Reports can include:
- audio, video, on-screen activity and keyboard/mouse input during a session
- heat map of click streams
- emotional responses, frustrations and quotes from users
- metrics calculations
- graph generation
- video creation capabilities to share with stakeholders
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