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Health Plans - Brand Insights

Client:  Major National Health Plan                                

Issue:  Needed to validate key assumptions underlining the company’s strategy to attract and retain large corporate customers.

Custom Research Design:  Scheduled and conducted 15-20 minute telephone interviews with key decision-makers at Fortune 500 companies.

Key Findings: 

• Learned the importance of health plans offering preventive health and wellness programs to the employees of these companies
• Determined perceptions and relevance of HSAs and other cost shifting vehicles
• Identified the relative importance of various buying channels and the purchasing process being used in these companies.

Research ROI:  This company refocused their internal sales and marketing resources to take advantage of key opportunities identified through this research.