client buzz

“Their work on this project was exceptional. The CHR interviewing team helped us track down and interview a segment of WellPoint's most valuable customers and prospects. The insight we received really helped us build a customer-focused strategy.”


Stonegate Strategic Advisors

615.297.6535

Reality Research

Photo of a man with a camera

Go inside the homes and businesses of your customers. See how they are using your products and services in real time. That’s the power of Reality Research. Whether we measure the customer experience over time through our exclusive RealityTrek® process or explore one customer touch point using RealityChek, we capture data where customers intersect with your brand and help you put their experience to work for your business.

RealityTrek®

Walk alongside your customers for a first-hand look at the emotional drivers of brand decisions and loyalty. RealityTrek® measures the customer experience over a period of months and links real world behaviors with attitudes about the brand experience. Using a blend of qualitative and quantitative methodologies, including customer-generated content, we deliver a comprehensive view of your customer’s experience. You emerge with key insights and powerful video-based stories that influence sales and marketing, operations and product development.

RealityChek Research

RealityChek Research measures a single customer touch point in real time. We offer a full spectrum of research tools that move you beyond the functional benefits of your brand to see and hear the deep emotional connections your customers have with your products and services. We offer:

Reality Research Case Study