Hospital & Provider Case Studies: Satisfaction/Loyalty
Client: Major Imaging Center
Issue: Level of satisfaction of customers to improve service delivery model
Custom research design: On-going customer satisfaction study. Full-color, self-mailing customer response card given to customers following their visit. Data and analysis distributed to company executives monthly.
Key Findings: High levels of customer satisfaction and loyalty.
Research ROI: Monthly reports keep senior management highly informed enabling the team to address problem areas as they arise.


