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“Catalyst Healthcare Research's involvement helped us gain a much clearer understanding of what hospital CEOs want in terms of educational content and what they are willing to pay for. This research helped us closely evaluate how best to expand our online offerings.”

Company News

Catalyst President Speaks to MRA

Catalyst president Dan Prince was a guest speaker at the Marketing Research Association's national conference in Atlanta, October 24-26. Mr. Prince discussed the power of research-based ad campaigns showcasing work for HCA TriStar client, Parkridge East Hospital.

This presentation addressed the critical importance of bringing the “Voice of the Customer” into the healthcare marketing mix, and how research firms can successfully work with the client and the client’s ad agency to create highly effective marketing campaigns. Pat Holloway, Director of Marketing for Parkridge East, co-presented with Mr. Prince to reveal the return on investment the hospital is receiving from the research.

MRA is a professional organization that advances, protects and promotes, knowledge, standards, excellence, ethics, professional development and innovation, for the global market and opinion research profession. Visit www.mra-net.org to learn more.